You have probably noticed that all the shown About Us pages look different. Pick one that resonates with your own and adopt their practices with ease. A lot of websites have already built adorable About Us pages, which showcases not just their vision but also their personality. Now let’s see how great your business can look on the Web. Make them look natural and user-friendly. When writing about yourself or your business, link to your Contacts page, Portfolio page, social media accounts, etc.ĭon’t paste these links just because somebody says you have to. Blind link-building doesn’t work anymore. Internal linksĪfter the previous Google Penguin update website owners started taking a lot of care of their link profiles. It will be easy to do because when you’re talking about something you’ll naturally name it several times (but don’t overdo it). Use KeywordsĬhoose 1-2 words or phrases and optimize the page for them. Read Also: Large Background Images In Web Design: Tips And Examples 4. The photos overuse can harm your design and your reputation. People will notice that the photos are not yours and you’ll look bad. On this page you shouldn’t use pictures of bad quality or abuse stock photos. Original graphics and professional photos attract more attention as opposed to a plain text. Use photos and images to make your About Us page fun. Group photos, personal portraits, interesting facts, positions – all these things will help you build trust in business relationships. In the case where there is a team of professionals behind the site, go ahead and put up personal facts that would suit the About Us page just fine. It will reduce the distance between you and potential clients. If you create a portfolio where you are the only star you need to identify yourself. It helps you make the perfect business match early on in the game. Showing your corporate mission and vision means you state your priorities clear. Mission and visionĪ lot of people will be eager to work with you only if your values coincide with those of their own. Do you have testimonials from previous customers or partners? Use them! They will add more value to your business info. Give people a reason to work with you preferably a cool reason. Give a clear explanation of what you do.Ī lot of business websites fail to describe their goods and services, leaving visitors trying to understand what the website was created for. Viewers may look through your history, but more likely they won’t stick around for long. People are not interested in reading huge chunks of text. Ideas for an Effective About Us Pageįorget about wordy stories. In this play your About Us page is your business card that makes competitors know your worth and respect you more. To stay up to date you need to know what your competitors have just done and what they are working on. Your competitorsĪ little bit of spying is ok on every online and offline market it’s called intelligence gathering. In this competition a well thoughtout About Us page will give you a lot of additional points. Would you like somebody to come and give you their money? If you’re looking for investments you should be ready to fight for them. Instead, show off the photos of your office, your corporate perks and hangouts and other stuff like that. If you don’t want to lose out on creative designers, marketers and developers, don’t resort to blah-ing on your About Us Page. Most likely before sending you a job application, a lot of professionals would like to check you out. If you care about getting good, professional staff you need to give them proper information online. For those who wonder who is behind the website, your About Us page is the first source of information. Whether you work on B2B or B2C markets, you need to get new customers from time to time. It’s not an idle curiosity, there are several types of readers who will want to find out more from your About Us page: Potential clients and partners Having a good About Us Page is a crucial component of success. Nobody wants to trust their money with unprofessional and unknown organizations. But how will you make visitors trust you if your About Us page looks weird? Remember that potential customers would like to know as much as possible about you and your business. Most of the efforts in a web design is aimed at dealing with clients to make a profit. The problem is, the About Us page is not a minor page. It’s not a secret that a lot of designers prefer creating home pages of websites, while neglecting minor pages. Site owners should go ahead and use it like the many companies that do to communicate with their visitors. The About Page is a powerful tool to reach your target audience. Read more The Necessity Of The About Us Page For a coming soon page, all upcoming websites can ever do is to show an empty screen with.
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